Murphy Design is the longtime agency for South Bend Regional Airport, and they came to Explore Media with three needs for a new commercial spot: 1.) The spot needed to communicate how easy and relaxing it is to fly out of South Bend vs. a bigger city 2.) They needed to express SBR's ability to get you to many major locations and 3.) They wanted the spot to visually stand out in a creative, memorable manner. Mission accomplished!
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