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Case study: Music for RAIN

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Uploaded by on Apr 25, 2011

Shortlisted in the 2011 Digital Impact Awards for best use of digital in aid of a corporate reputation campaign. Paratus Communications was briefed by Coca-Cola to launch Music for RAIN - a campaign to generate collective action from the public in relation to water access issues in Africa.
Using a blend of traditional and social media skills, the campaign made a huge impact in every corner of the globe.
http://www.paratuscommunications.com

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