Proud To Be IGA

What does "Proud to be IGA" mean to you? That's the question we asked when we sent Flip Video Camcorders to IGAers around the world to develop a "Proud to be IGA" video for the Global Rally. The answer was more than 50 hours of footage of IGA Retailers with their store team members, Licensed Distribution partners and Red Oval Family members singing—literally in some cases—their praises of the IGA Brand.

It wasn't easy to decide what to keep, but when we finally finished editing we came up with a video that we feel communicates just how special and unique this Alliance actually is. Watch the video and you'll see people who work day-in and day-out to give IGA Retailers the resources they need to thrive. But even more importantly, you'll see IGA Retailers and their store teams using those resources to create exceptional customer experiences. Store by store, their actions are building IGA loyalty in communities, then in states, provinces and territories, then in countries, and finally...all around the globe.

Together IGA's Alliance members have made IGA a united and powerful global brand that is the obvious choice of independents and regional chains everywhere.

It's really that simple, and it's happening every day. Whether you saw this video at the Rally or you're seeing it for the first time now, I think you'll agree, we have a lot of reason to be "Proud to be IGA."

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