Futuristic Cyber Communication INC -
Training & Business Development Video 3
Work Shop on "Understanding eMarketing"
1. What is eMarketing...
2. How to advertising on face book works.
3. Getting Started with Search Engine Optimization.
4. Are Events A Good Marketing Stategy...
5. Are You Achieving Your Online Goals
6. What is Affiliate Marketing.
7. Strategic Alliances Making Friends
8. How to be innovative with your Marketing
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet.: Business models: Internet marketing is associated with several business models: * e-commerce — this is where goods are sold directly to consumers (B2C) or businesses (B2B) * Publishing — this is the sale of advertising * lead-based websites — this is an organization that generates value by acquiring sales leads from its website * affiliate marketing — this is the process in which a product or service developed by one person is sold by other active sellers for a share of profits. The owner of the product normally provide some marketing material (sales letter, affiliate link, tracking facility). * local internet marketing - this is the process of a locally based company traditionally selling belly to belly and utilizing the Internet to find and nurture relationships, later to take those relationships offline. * blackhat marketing - this is a form of internet marketing which employs deceptive, abusive, or less than truthful methods to drive web traffic to a website or affiliate marketing offer. This method sometimes includes spam, cloaking within search engine result pages, or routing users to pages they didn't initially request.
There are many other business models based on the specific needs of each person or the business that launches an Internet marketing campaign.
Advantages:
Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
Limitations:
Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier. If companies build large or overly-complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery.
Security concerns:
Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private.
Recently some companies that do business online have been caught giving away or selling information about their customers. Several of these companies provide guarantees on their websites, claiming that customer information will remain private. Some companies that purchase customer information offer the option for individuals to have their information removed from the database, also known as opting out. However, many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between companies if such activity occurs.
Broadband-induced trends:
Online advertising techniques have been dramatically affected by technological advancements in the telecommunications industry. In fact, many firms are embracing a new paradigm that is shifting the focus of online advertising from simple text ads to rich multimedia experiences. As a result, advertisers can more effectively engage in and manage online branding campaigns, which seek to shape consumer attitudes and feelings towards specific products. The critical technological development fueling this paradigm shift is Broadband.
Effects on industries:
The number of banks offering the ability to perform banking tasks over the internet has also increased. Online banking appeals to customers because it is often faster and considered more convenient than visiting bank branches. Currently over 150 million U.S. adults now bank online, with increasing Internet connection speed being the primary reason for fast growth in the online banking industry.[citation needed] Of those individuals who use the Internet, 44 percent now perform banking activities over the Internet.[citation needed].
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