São Paulo Fashion Week (Interactive Floor)

YDreams Brazil partnered up with M'Baraka, a cultural productions company and design agency O'Estudio to produce São Paulo Fashion Week's first interactive show. YDreams' Virtual walkways enhanced the Fiat lounge area with psychedelic bursts of colour, geometric shapes and graphic prints unravelling as visitors walked or danced over the designated areas. The installations were also applied to the OEstudio fashion show, reacting to the models and projecting images onto their clothing as they worked the walkway.

Category:

Entertainment

Tags:

• YDreams
• M'Baraka
• Interactive
• Floor
• participative
• engaging
• fashion
• industry
• events
• virtual
• walkways
• surprise
• factor