The Process (a.k.a. Designing The Stop Sign Video) - ORIGINAL

What if there were no stop signs, and a major corporation was charged with inventing one? They'd brief their agency and let them do it. Sorta. Welcome to corporate creativity, where groupthink and endless revisions help good ideas get executed.

Category:

Comedy

Tags:

• marketing
• advertising
• retail promotions
• POP
• POS
• graphic design
• designer
• agency
• client
• clients
• relationship
• account executive
• creative process
• art director
• copywriter
• creative director
• brand manager
• revisions
• parody
• satire
• HD
• high definition
• HQ
• high quality
• design by committee
• redesigning
• re-designing

[theChrisWhiteley]

I figure I can show this video to wife to explain why after a long day of web design I come home and drink.

[RomanFernandez]

@sidewinder3000

Hi Sidewinder. Indeed, your video had such a sobering effect on me that I finally mustered up the courage to leave the crazy world that is the advertising industry, littered with such neurotic and passive aggressive personalities and made a new start with a much more stable, rational and well-adjusted client base in the music industry. I may still need need your help in the form of a corporate video for tour managers though.

[cputrdoc]

@TheClunkingFist Thank you for illustrating the point. :)

[cinzonridge]

so who says the private sector has all the answers?

[gavacho131313]

Wow I love this vid. I'm a graphic designer, and I feel like I've been in this poor guy's shoes more than once in my life...

[Kakenyi]

Advertising is becoming more of a #fail as we go along

[SolonQuinnStudios]

Apparently 24 clients watched this video as well.



[2grdesigngraphic]

Hola, un video excelente, enhorabuena.

[cyberspaceturbobass]

toronto yeah!

[NicelyMalicious]

@theChrisWhiteley - My husband works with me. We show this to our friends at the pub when they ask, "But why do you always bring your laptop to the pub?" Because the pub has more booze than our house. Usually.

[DaPartyAnimal1]

Drunk people run stop signs, high people wait for them to turn green.

[claynyse]

originally posted by patajah: "Ok, and now how about balancing this with a video in which the client presents a clear, straightforward brief and the agency presents proposal after proposal that is way off-brand, totally disregards key messages, and utterly lacks common marketing sense?"

haha... really? I assume you are some sort of account exec or marketing person. The truth hurts and is also funny - and this video is 100% truth. Stop whining like a b*tch - err, I meant account exec