RTE Olympics Promo 2008

This Promo won 2 GOLD SHARK AWARDS for 'Best Sports Promo', 'Best use of Graphics' and 1 SILVER for 'Best Audio' at the International Shark Awards, Kinsale Cork in 2008. It has also been nominated for an award in the 2009 European PROMAX awards.

It was a labour of love piece and took me approx. 1 month to complete. I'm quite pleased with the end result although some of the animation could have benefitied from some more of my time.

--------------------------party line------------------

The concept, developed by Shane Mulvey (RTÉs Promos department) and myself, is based on a Chinese art ink dot augmenting through a journey from Ireland to China. Official Olympic pictograms representing the different sports were incorporated to mimic the red stamps seen in traditional Chinese calligraphy.

The Farm delivered all aspects of the production and post-production, from storyboarding through to final animation and sound mix. The promo incorporates the use of a wide range of mixed media and tools traditional elements were shot in rostrum to form the basis for the inks while fluid FX (real flow) and particles were used to shape the flow of the ink into various elements.

Softimage XSI was used to rotoscope, animate and model the various environments and movements with composting done in AfterFX. 3D artist on the promo was Brian ODurnin, with sound mix by Caroline Gilmer.

Category:

Film & Animation

Tags:

• RTE Olympics Promo
• Brian O Durnin
• The Farm
• iBreeno
• Beijing Promo
• China
• Animation
• 3D
• 3D Artist
• creative3
• shark award
• gold
• best use of graphics
• best sports promo
• after fx
• ink fx
• caligraphy

[sensurfer]

la sangre en el box arruina el arte de los juegos...una pena.

[willoughby2000]

This is great work dude :) love the the ink fx