How people buy clothes?
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Uploaded by STBBrasil on Mar 21, 2011
http://www.embaixadorstb.com.br/
Video produzido por Bruna Calheiros, a Baunilha, Embaixadora STB de Nova York no curso Summer Intensive Design e Technology na Parsons.
Our lives are made by choices. Since the day that we were born, and every single morning. We chose where to go, the way to take, who is going to be our friends, who are we going to call in a bad moment, what to eat. And what to wear.
But how do we decide things things? How do we chose to wear this rather than that? To buy this, instead of that? Is it rationally, emotionally, or even by impulse? And what is our relationship with these elements of the daily routine? Do they have some sort of meaning for us, bring back good memories or they are just disposable things?
Rationalize and understand the human feelings about their clothing style and shopping habits. Understand the relationship between humans and their clothes, and how do they express themselves through their style.
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