Social Media Marketing Strategy & Approach with Liana Evans

For full video, please visit:
http://www.instantetraining.com/blog/2010/07/social-media-liana-evans/

Bob Tripathi: It's amazing. I hear these conversations regularly as there are so many platforms and so little time. So what is the process or recommendation you recommend to your clients or companies?
Liana Evans: How we work with our clients is we do an in-depth audience research because that is the basis of everything. Where they are, how they talk to people, who are the influencers. You want to understand how to better prepare your strategy and what tactics to implement rather than just willy nilly throwing up things against the wall hoping it would work.
So we do this in-depth audience research and then come back with our clients and then do this discovery workshop with our clients where we may have found 5 to 10 tactics depending on how big they want to go with their strategy and we work with clients to say resource wise, time wise, can you realistically do these tactics and come away with 3 tactics in the strategy. We figure out what we want to measure, what stop gaps are, contingency plans, policies, and all that kind of stuff we put in to that workshop and we come back and retrain the clients to implement these things. Then we will watch the measuring, we'll do the auditing, on what they are doing. So it really works well when you take that approach because its full scale from beginning of a social media campaign to the end of social media campaign.

Category:

People & Blogs

Tags:

• social media
• social media marketing
• social media strategy
• what is social media
• liana evans
• bob tripathi
• online social media video