London 2012 Olympic Games

The BBC has unveiled the title sequence and marketing campaign for the London 2012 Olympic Games.

A 60-second trail was broadcast during half-time in the Euro 2012 final.

Based on a "Stadium UK" concept, the animation will be seen on television coverage and used on computers, mobiles, tablets and connected TV.

"Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use."

BBC © 2012

• Category

  Sports

[continentalrcinglg]

WOW. Are you that unhappy with your life? The OLYMPICS cause riots? The OLYMPICS? And admonishing athletes for taking part? God forbid someone do something that makes them happy. Get some help.

[Joanna Simpson]

'my level in society' i'm sorry but i can talk to ever i want to...

[RovexHD]

@DJhughes999 it's orchestrated by the London Orchestra.

[DJHughes999]

What is that song called?

Who wrote it?

[footyball66]

Nice opening sequence. Memorable.

[FUCK202]

No witty comeback to MRFUCKOFF202's comment? Well, you wouldn't - you have no wit.

[FUCK202]

Clearly you have no idea what paranoia is, and have therefore further emphasised your inadequacy.

[ILOVEGUNNERRYA]

You are dumb for thinking that anyway one from the highest level in society from which FUCK202 and I hail from are dumb. Now go be peasant somewhere that I cannot smell

the vile ,disgusting stench that is your low level of society.

[rasputin jr]

You are paranoid in the worst ways.

[rasputin jr]

You are dumb.

[Lehnard]

This Video is simply beautiful.

Good job BBC! I love it! :)