Made in Germany | Carrera -- new toy for big boys

Carrera model racing tracks are back in fashion, but this time the target group is men over 50. Just ten years ago, Carrera was threatened with closure; the peak years for the racing cars were the 60s and 70s.

The original founder, Hermann Neuhierl, was intoxicated by the game's success and frittered money away - Carrera was bankrupt. In 1999, Austrian toy manufacturer Stadlbauer took over the company, moved production to China, introduced new models and packed the race track full of electronics and computer chips. Now Carrera is back in the playroom and the brand has a turnover of 120 million euros. With a market share of 94%, Stadlbauer now has a monopoly in Germany. Hagen Tober took a couple of turns round the track for Made in Germany.

Category:

People & Blogs

Tags:

• Deutsche
• Welle
• DW-TV
• Made
• in
• Germany
• Carrera
• Toy

[R3DMAN1AC]

i got a carrera that was made in germany since i was 6 now im 20, it is still properly working... nice germany!

[PupuTheClown]

you see how much better a nation can function without multiculturalism and muslims, negros ?

[fredzbassist]

I love this stuff especially in 1:24. You'll find though that like almost everything in the world these days, these products are now "made in china". May well be designed in Germany, Scalextric maybe designed in th UK, SCX? Spain, but all now manufactured in China. How's that for a carbon footprint?

[Kennet1000]

Carrera Universal 1:32! & Carrera 124

[kensai7gr]

I think the best scale is 1:32. That means, I guess, products from the Carrera "Digital 132" line.