In the heart of West Virginia coal country, something else is being mined: ideas and data. George Rogers, a native of Fayette County, WV, is a successful digital marketing entrepreneur who has attracted young talent from around the country to work at his firm WELD. Drawn by the beauty of outdoor amenities such as whitewater rafting, rock climbing and mountain biking, these talented young people are defining a new kind of economic opportunity in the state.
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