The Richelieu Life

Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that -- packed with beautiful scenery, glamorous people and fast cars -- is a flawless portrayal of the luxurious Richelieu Life. The ad, directed by Seven Films' Lourens van Rensburg, tells the story of a loveable rogue who falls in and out of love so often it has become second nature for his friends to have a go at him about it. While the fast-paced commercial cuts between the hero's reminiscences of his failed romances and the classy Eiffel Tower café in which they've gathered, it's obvious that these friends have immense respect for each other. It's a friendship best shared with, and nurtured by, Richelieu.

• Category

  Film & Animation