Ahli International Bank | housing loan TVC

Find a random middle-class couple planning to get married. Ask them what is their biggest fear. Most probably she will tell you "Having to put up with my mother-in-law with me in the same kitchen". Whereas he will tell you: "Not being able to afford a home".

And when facing such an existential angst, people tend to become as superstitious as cavemen, and cling to anything that gives them the thinnest beam of hope.
That's it. It's simple, poignant and "cash".
That's the spot-on approach chosen by Spirit Beirut, to create the new tactical hit TVC for Ahli International Bank -- as part of the second full-fledge campaign for the bank in less than one year. And as you might have guessed by now, we are indeed talking Housing Loans.

Credits:

Creative Director: Maya Saab
Communication Manager: Georges Kallab
Production House: Clandestino Films
Director: Andre Chammas
DOP: Yves Sehnaoui

Category:

Film & Animation

Tags:

• spirit
• beirut
• advertising
• agency
• ahli
• international
• bank
• housing
• loan
• tvc
• campaign
• commercial
• commercials
• ads
• fortune
• teller
• couple
• baddak
• beit
• ma
• t2oul
• ya
• reit

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I got a housing loan from Ahli bank, 2 years ago, but unfortunatly the bank will not allow me to pay off the loan and sell the house for 7 years. I find it very strange, usually you should be able to pay off your mortgage early by paying a penalty fee. This is a huge draw back to the housing loans at AHLI bank