Escaping Prison Consciousness

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Uploaded by on Jul 28, 2011

http://blip.tv/webvisions/webvisions-2011-douglas-rushkoff-program-or-be-prog...

The 10 Commandments of the Digital Age [According to Douglas Rushkoff]

1. Thou shall not be always on -- Resist the temptation to always being on. Turn your phone off occasionally.

2. Thou shall not do from a distance what can be done in person -- Some powerful global brands can become weak at a local level.

3. Exalt the particular -- Not everything scales or needs to scale.

4. You may always choose none of the above -- Don't tick the gay/straight/married/single boxes. Human beings are more complex than the simple choices

5. Thou shall never be completely right -- The internet verses complexities

6. Thou shall not be anonymous -- Anonymity has lead to the conversation being well thought out by those who choose to sign in against the hatred spat out by the anonymous

7. Contact is king -- Social marketing is an oxymoron.

8. Abstraction -- Don't confuse abstract models and the real world.

9. Thou shall not steal -- Without a social contract, openness can continue until there is nothing left to give things away.

10. Program or be programmed -- We should ask 'What can we make it do?" rather than "What can it do for us?".

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Uploader Comments (2bsirius)

  • You complain of the selling of consciousness?

    Why?

    Because something was actually done with it?

    Or because it goes for so little?

  • @WetlandsRemediation

    Because our attention, our consciousness, is being manipulated and delivered to marketers in ways we never imagined possible

    Google now manipulates what your individual google searches will return, & they don't do it because they are concerned about your best interests. They manipulate in order manage you and to sell you more stuff.

    They also regularly down grade page rankings in favour of those which market google. In many ways they have become a corporate Big Brother

  • That Rushkoff is a damn genius. Thanks.

  • @InfectedDaemon

    I agree!

  • Thanks for the heads up. I am encouraging everybody to watch The Secret of Oz (v=7qIhDdST27g).

  • @0gods

    The documentary looks very interesting. Unfortunately, it's even longer than the Rushkoff video, so I've saved it to watch when I have a bit more time.

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All Comments (37)

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  • @2bsirius We concur, but do not flatter the creature.

    There is much, much more to the world than the electronic cave.

    The cat is more concerned with the rise in background EM radiation than what dog is sold for breakfast.

  • @2bsirius, have you ever heard about the Zeitgeist movement?

  • @DeathKnight67675

    well ok I see, it wasn't exaggerated when said one needs to watch that Douglas Rushkoff video on blib.tv

    to understand.

    thanks for your answer

  • I like the opening sentence of this video!

    It's very important to realize when you are being manipulated.

  • @unamaxify You're missing something big -- by 'program', Rushkoff is talking about basic computer programming literacy, not about programming human beings.

  • Program or be programmed-> well i don't understand that one.

    if I program somebody I'm am evil for suppressing somebody's will.

    if i am being programed i suffer the afore-mentioned evil.

    So you tell me that the only choice i have is to either do wrong or suffer ?

    Is there no passive/neutral stance where i neither do harm nor get harmed ?

    The rest of your video&commandments seem logical to me, so am i missing something ?

  • aren,t you sold on the idea of being a commodity ?

  • I know Facebook has ulterior motives. It is gratis after all, and yet making money. But I'm kind of curious: do you really think ads affect you that much? I can't even remember most of the ads I see on Facebook on a daily basis. It could be that I'm unconsciously influenced in my decisions but I hardly buy anything anyway. Isn't free-riding on consumer culture the ultimate prank at the expense of the corporate world? Nash would be proud.

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