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Competitive Analysis (1)- www.MarketingPlanNOW.com

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Uploaded by on Jun 24, 2009

This first video, out of two, demonstrates how to analyze and understand the competition. There are two ways to do so. The qualitative approach describes the direct, indirect and potential competition while the quantitative approach demonstrates the level of competitiveness of your existing business versus the direct competitors.

The next video; Competitive Analysis (2), completes the quantitative approach.

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  • Thank you Danny, this is great!

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