Football Wives - Carlsberg - Saatchi&Saatchi - 2008

Saatchis release 'football wives' viral for Carlsberg

by Noel Bussey Campaign 21-Feb-08, 17:20

LONDON - Saatchi & Saatchi has turned to football again for its latest 'Probably the best lager in the world' strategy for Carlsberg.

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This one, a viral, is filmed on a camera phone in the crowd at Kingsmeadow, the home of AFC Wimbledon in the Carlsberg FA Trophy match against Torquay in February 2008.

As the crowd waits expectantly for the game to start a loud tannoy announcement begins as the voice says: "We have a very important message for a dons fan Derek Wilkinson with a message from your wife who's just called from St Georges hospital where she's given birth to a healthy 6lb 4oz baby boy."

The message then becomes more detailed and includes the wife allowing him to name the child with a combination of Wimbledon players' names, to get an au pair from Sweden and telling him that she'll get a taxi back from the hospital on Tuesday so he doesn't have to miss the game at Bromley.

The announcement then finishes with: "This announcement was brought to you by Carlsberg. Carlsberg don't do wives but if they did they'd probably be the best wives in the world."

BrandRepublic (http://www.brandrepublic.com/News/785793/Saatchis-release-football-wives-viral-­Carlsberg/#)

Category:

Film & Animation

Tags:

• Football
• Wives
• Carlsberg
• Saatchi&Saatchi
• 2008
• advertising
• publicidad
• UK
• Reino
• Unido

[acculhane94]

i was at that game, the tannoy was done at half time, but the cheers for the announcement are dubbed. everything the speaker says was 100% genuine

[JohnMcken09]

I heard MPH were the production company that co-produced this, their site's really cool, check it out..I love this clip. Well done...

[fluorochka]

WFK?

[Balthazor92]

funny video lets chat

seen it yesterday! lets chat p3

[bigmeuprudeboy]

boring

[fraserdoc]

I was at a match about 8 years ago and Tennent's did that for real.

[forces50]

Decent idea, but dull execution. I wouldn't pass it on.

[misteralan]

Brilliant!

[habit47]

Amusing. More effective live, I guess. Could it have been enhanced with some live character 'ad theatre'?