3D Mapping India Gate Making

As much as we Indians love to say welcome, we don't make an effort to keep our monuments clean. Midas Next, in partnership with Incredible India, decided to spread the message through 3D images. Volkswagen's Think Blue campaign sponsored the event.

A first of its kind 3D projection and video mapping was done at India Gate, Delhi, to highlight the campaign 'Clean India' on Jan. 9 and 10. The show was conceptualised and created by Midas Next to highlight the efforts needed to make citizens of India aware and to preserve the country's rich and vibrant heritage.

The Clean India campaign was launched by the Tourism Ministry in Dec. last year to improve the quality of services and provide a hygienic environment in and around tourist destinations across the country. At the workshop to kickstart the campaign, held at Hotel Ashoka on Dec. 20, 2011, the suggestion by Midas Next to do 3D projection shows at various monuments was taken up and India Gate is the first of the series of such events which will be organised. Gateway of India in Mumbai is the next destination.

A team of experts worked for three weeks to create the grand visuals and sounds and to showcase 3D mapping and projection technology on a monument like India Gate, which has never been done before in India.

Deepak Pawar, M.D., Midas Next said: "It's a great initiative by the Tourism Ministry. Monuments across the country should speak up and ask our citizens to keep our beautiful country clean."

The screenplay and animations were created in-house by MidasNext with Nirmala Shrimal on screenplay and Chadrakant Rajapure heading the animation team. Projection mapping was done by mAudio, sound by SOUND.COM, lighting by James, infrastructure by SR Creations, Hindi voiceover by Harish Bhimani, and the soundtrack was by Subash Pradhan. The event team was led by Rajneesh Bolia, Head - Business Relations, under the guidance of Deepak Pawar, who produced and directed the show.

"We at Midas have always believed in creating unique experiences, and this show is just the beginning of various innovations we have planned to promote campaign Clean India," Pawar added.

Category:

Science & Technology

Tags:

• 3d mapping
• india gate
• midas
• midasnext
• vw
• campaign clean india
• lets clean india
• jai hind
• delhi monuments
• event managers
• barco
• sound light

[abhijit2807]

Nice work.... Congrats...