Google's MayDay, caffeine, and snippet at SES Toronto 2010

Byron Gordon, SEO-PR, interviews SES Toronto 2010 keynoter, Maile Ohye, Senior Developer Programs Engineer, Google. Maile talks about the "May Day" update, which for Google was an algorithmic ranking change. Previously, Google punished those websites that violated Google's webmaster guidelines. But in so doing, it also left room for low-quality, little-value add sites. Google created the May Day update to not only punish spammers but devalue sites that are not providing any useful content. Maile then goes on to talk about Google's major infrastructure change called "caffeine." Caffeine helps with crawling and indexing your website faster. Google's caffeine improves index freshness by at least 50% and it allows Google to scale to the enormity of the web and attach more information per document such as mark-ups, or anchor text, for example. Maile concludes with Google's snippet, which users can influence by adding information to your meta description.

For more information on speaking at SES please visit: http://www.searchenginestrategies.com

Category:

Science & Technology

Tags:

• google
• maile ohye
• mayday
• caffeine
• algorithmic
• ranking
• websites
• spammers
• spam
• infrastructure
• web
• webmaster
• index
• ses toronto
• 2010

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