AIDS - Don't Die of Ignorance

Featured on Channel 4's 100 Greatest Scary Moments and narrated by John Hurt, this PIF from 1987 was targeted at everyone since AIDS was quickly spreading and the government felt like making a scary advert for it featuring an explosion, a man with a chisel like thing and a monolith of doom spelling AIDS and for dramatic effect...it was even bold and underlined :D. For the record, the chisel thing wasn't remotely making a sound that a chisel makes....since when did chisel's being hit with a hammer sound like a demonic church bell? :S

Transcript:




There is now a danger that has become a threat to us all. It is a deadly disease and there is no known cure (LOL RHYMES). The virus can be passed during sexual intercourse with an infected person. Anyone can get it, man or woman. So far its been confined to small groups, but its spreading. So protect yourself and read this leaflet when it arrives. If you ignore AIDS, it could be the death of you. So don't die of ignorance.

yeah, you heard good old John right...DON'T be ignorant and wear a johnny (LOL again at John's Johnny).

Category:

Education

Tags:

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• public information film
• monolith
• channel 4
• 100 greatest scary moments
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• chisel
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• don't die of ignorance
• ignorance
• die
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[DoveLady]

umm....is this narrated by john hurt?

[BrokenWarrior92]

@DoveLady as far as I know it is (:

[IronWaffles]

Pool's Closed.

[UKBToo]

I know lots of ignorant people I want dead....

[Ashyblubear]

That was weird when does a hummer make a demonic chruch sound???

[zakalon123]

@cavanuk you don't read the Guardian, do you? Research shows that scary adverts are actually counter-productive. People were scared without knowing why?

As a kid growing up in the 80's they showed gruesome PIFS on DAYTIME TELEVISION, car crashes, drowning etc.etc. So like a lot of people I grew up with irrational fears and phobia's without really knowing why. Education can/should be done with humour as they are the ads that pepole remember with affection. Most of PIFS are common sense.

[cavanuk]

@zakalon123. People ignore simple messages. This was MEANT to shock. The comparison with dementia is stupid. You can't control if you get dementia or not and can't take precautions. These adverts saved lives and the concept spread through the West with the result that, although growing, Western infection rates are relatively low. They had to be hard-hitting to scare people off reckless behaviour.

[vanpablo79]

i remember this ad, frightening. i had nightmares that aids were gonna get me

[DarthCipient]

Simple, effective, terrifying and to the point.

Works much better than those retarded "Talk To Frank" clips that were fucking bewildering.

[AbsintheGirl27]

I recall some of these ads from my childhood I was always deathly scared of HIV/AIDs - I've just had to go through an HIV test for the first time in my life (due to my own carelessness and stupidity) thankfully it was NEGATIVE, but I know I can't always be that lucky. Shame they don't have these campaigns now.

[DoveLady]

@zakalon123 it's true. his voice is damn near recognizable lol "1984" will never be the same for me now.

[zakalon123]

@DoveLady unfortunately these " adverts" were narrated by John Hurt.

Unfortuntely for me, it has put me right off John Hurt now as everytime I hear his voice I immediately think of these " adverts" Apparently Nic Roeg directed them as well. ( he keeps that one quiet, doesn't he? )

And now they are talking about a new campaign. I just hope to God that it is not as frightening or depressing as the " campaigns" they did in the late 1980's.

Puts you off watching T.V.

[zakalon123]

@utdfan85 stick in my head!!!! These ******* adverts put me off sex. They were psychological warfare, not education. As a normal heterosexual male, these " adverts" would make it out that anyone that you tried to pick up or meet at a bar etc etc, were evil B'strds deliberately out to infect you with a killer disease???? WTF

I mean the govt was using a H-bomb to crack a nut, there are loads of health issues.

Dementia kills far more people than AIDS, no scary campaigns about that.

[utdfan85]

@zakalon123 By God though it'll stick in your head when you're about to have sex without a condom! AIDS meant almost certain death back then

[Bosschilli]

@zakalon123 Yup they used to shit me up too! bye the way your caps lock is on! :)

[zakalon123]

THESE SO-CALLED PUBLIC INFORMATION FILMS. SCARED THE HELL OUT OF ME WHEN I WAS A KID. ADVERTS SHOULD BE THERE TO EDUCATE, NOT TRAUMATIZE PEOPLE.  I ESPECIALLY HATED THE ONES THAT THEY DID IN 1988.

YOU CAN MAKE A GOOD POINT WITHOUT GIVING PEOPLE NIGHTMARES FOR YEARS TO COME. THESE SO-CALLED " PUBLIC INFORMATION FILMS" WERE A FORM OF CHILD ABUSE, NO WONDER WE SEE, SO FEW OF THEM NOW.

[DoveLady]

@BrokenWarrior92 then in my mind this is the beginning of cutler's rise to power through propaganda.

[wikichris]

Spooky.

[killerbundy]

These used to scare the shit out of me right before bed time when i was 6 years old.Back then there was only 4 television channels,they were aired at 8pm this one on bbc1&2,and the tombstone aids advert on itv and channel 4.so there was no getting away by channel switching.they were then broadcast at hourly intervals upto 12pm if i remember but i as in bed by then pissing the bedsheets.