Skytypers Pocari Sweat ad: Making of

Skytype (dot-matrix-like messages made by airplanes that fly abreast, 250-feet apart and "type" up to 30 character messages) used in a Japanese ad for the sports drink Pocari Sweat. The vapour trail lettering is apt: Pocari means "like a cloud floating in the sky" or "a situation in which a cloud is floating in the sky" in Japanese.

Video from Skytypers: http://www.skytypers.com/

Category:

Entertainment

Tags:

• sky
• type
• typography
• dot
• matrix
• cloud
• vapour
• trail
• contrail
• pocari
• sweat
• japan
• ad
• tv
• plane
• skytypers
• skytype