Tru Blood - Red Seal Mystery (aka strange mail received)

VERY LAST OF MY PROMOTIONAL ITEMS ARE ON EBAY RIGHT NOW. GET THE TEST TUBE VIAL OF TRU BLOOD!!
http://tiny.cc/trublood


So, HBO is making a tv serious out of the Southern Vampire books and is calling it "True Blood" right? Well, that wasn't the first thing on my mind when I received a mysterious envelope a couple weeks ago at my po box. Velum envelope, black envelope inside, sealed with a wax seal and inside that a velum sheet filled with runes or lettering of some sort. Nothing else. No explanation, no meaning. I thought maybe it was some odd art project since I do participate in various snail mail communities.

Well flash forward to today. When I get the other items from my po box and inside is a bubble wrap envelope with a tube and a sample of "TRU BLOOD" within. Ah...now it makes sense. Having read the books, I knew it was all part of a terribly clever marketing campaign. And it let me google and find others who had received the "red seal" letters.

It's just terribly neat to see creative campaigns like this. The quality of the materials is top notch so they really didn't skimp on it. I had no idea I'd be part of it when I received the first item, but it's definitely pretty cool and I give points for the creativity of it.

Here's some other sites discussing the mailings:
http://screenrant.com/archives/is-this-a-new-movie-viral-camp-1666.html
http://www.sfuniverse.com/2008/05/26/the-mystery-of-the-red-seal-letters/
http://www.yesbutnobutyes.com/archives/2008/05/strange_mail.html
http://jchutchins.net/site/2008/05/21/videopdf-down-the-rabbit-hole/

Pretty cool right?

Category:

Entertainment

Tags:

• tv
• hbo
• southern
• vampire
• series
• books
• tru
• true
• blood
• viral
• marketing
• mail
• red
• seal
• vlog
• rabbit
• hole
• arg
• tb
• chishio.jp
• sookie
• stackhouse
• charlaine
• harris
• promo
• promotional
• test
• tube

[memoryanddream]

FOR SALE ON EBAY RIGHT NOW.

Check out the description for the link. Auction ends Aug 12th. Crazy rare exclusive items you just will NOT find anywhere.

[Myrriad]

Did you mean 'Greetings and Salutations' instead of 'Greetings and Citations?'

Go ahead, check your copy of 'Charlotte's Web' for that particular familiar phrase.

[memoryanddream]

Um, I DID say "Salutations." I always open with that.

[sixarmspiderman]

hot can I get one?

[memoryanddream]

You can't. They were sent to a limited number of people several months ago and were never available for sale. I'll sell you mine for $60 if you want though (including s&h) PM me if you're interested.

[fatalblades]

is it an unopenend vial ?

[memoryanddream]

Yup, it's sealed.

[remusvivi]

Perhaps it was better not open it! I saw your video ......... Maybe 2011 is a connection.!

[blacksheephybrid]

hot



[mucker137]

lol, uh, hey grace :)

[dagon871]

Lucky S.O.B

[naeladurrani]

Whats the website???

[jpowell180]

Yeah, I've seen some of those sites about folks claiming to be real vamps ;)

[33996]

That is the most awesomist thing I ever seen lol I want one.

[bri4den]

I would kill to be on your mailing list .... I love that show!!

[JoshuaJaps]

It does seem odd for them to do that actualy. There are actualy vampires, but not the ones who hear in movies and read in books. If you do want to learn about real vamps go to vampirezilchy's channel.