Byron Gordon, SEO-PR, interviews Lisa Ditlefsen, founder of VerveSearch, Founder of SEO Chicks and blogger for SearchCowboys.com, about universal and blended search. Lisa says vertical search has existed for some time but now it's being blended which has changed how optimization works. Lisa describes universal search as the incorporation of text based copy, images, videos, news, local, etc and how its changed the search experience for both the user and the SEO. Lisa highlights several case studies, including one on how the client boosted more traffick to their site incorporating universal search into their strategy.
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