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From "Liking" to Leading: The Rise of Social Business with IBM's Alistair Rennie

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Published on Jan 23, 2013

Alistair Rennie, General Manager, IBM Social Business discusses the rise of social business and its benefits including creating a smarter workforce, delivering exceptional customer experiences and turning customers into advocates for your brand. For more information, visit ibm.com/social-business. Also see ow.ly/h2CHb

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