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Event Marketing: Marketers as Rock Stars, Executive Hot Buttons, Virtual Events are Events

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Uploaded on Mar 31, 2009

InXpo (http://www.InXpo.com) and Virtual Insights Blog (http://InXpo.wordpress.com): Malcolm Lotzof, CEO of InXpo, discusses how marketers can be rock stars by advocating virtual events, how to get executive buy-in by addressing key hot buttons and the benefits of virtual events.

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