Business studies expert Darren Gelder of The Times 100 talks about business strategy and specifically aims and objectives. He considers how to approach exam questions or coursework on the topic. Office hours is a new initiative which allows students to pose on Facebook or Twitter that are answered via video on this YouTube channel and at www.facebook.com/thetimes100casestudies. Visit the Times 100 (www.thetimes100.co.uk) for business case studies about bluechip companies that are suitable for use at GCSE, A-level and degree level.
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