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During January, 2009, Rovia contracted with Topaz International to conduct an independent
study of the performance of their travel website in obtaining the lowest airfare on 100 city pairs.
Using independent auditors, Topaz requested and priced trips and tracked the performance of
Rovia with two competitive websites: Expedia.com and Travelocity.com.
Topaz International conducted comparisons between the three travel websites on 100 air
markets. Flights were requested with a variety of advance departures. Length of stay was
random with a minimum of 2 nights and maximum of 5 nights. Flights were requested to
depart at 9a and return at 5p with all system defaults applied. Booking fees were included in
the fare where applicable.
The overall results as indicated in the chart below show that Rovia obtained the lowest fares
68% of the time, with Travelocity following at 28%.
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