Coca Cola 'SUSO'/Digital PR + Social Media

Coca Cola commissioned us to promote their sub-brand SUSO, the natural soft drink that's one of your five a day.

An interactive, online social hub was created which allowed creatives from around the world to meet, suggest ideas and get them funded by SUSO. As part of the social media strategy we seeded a series of shortlisted ideas online and encouraged the public to vote for them via networks like Facebook and Twitter.

Results

•Over 75 pieces of online coverage including Anothermag.com and Dazed Digital

•Online coverage reached an audience of over 7,000,000

•Over 110,000 unique visitors to the site in month one

•Winning ideas included 'Vintage Tops and Tales', an interactive way to sell vintage clothing online

Related Hot Cherry clients: Pernod Ricard, Jameson Whiskey, E4, Sony PSP, Ford, Philips, Disney Channel

Established in 2001, Hot Cherry is an award-winning, independent PR agency devoted to digital PR and social media.

We make brands famous online. Our digital PR and social media strategies help brands to connect with the most influential online communities across blogs, websites and social networks. We also create content like virals, apps and online games, and implement strategies to ensure they spread online.

Our approach combines an understanding of brands, digital PR, social media marketing and communications, together with creativity, strategy and technology.

We work with some of the world's best loved brands including Coca Cola, Disney, Sony PlayStation, Ford, VW, Pernod Ricard, MTV, Channel 4, E4, Philips, Jimmy Choo, Tom Ford, Tower Records, BBC, Columbia Pictures, NSPCC, Institute of Contemporary Arts, LG Group and Shelter.

Head over to our website for more information http://www.hotcherry.co.uk and join us on Facebook for the latest news and campaign exclusives http://www.facebook.com/hotcherrydigital

If you would like to discuss a new campaign, please contact us on +44(0) 207 607 2413 or email us at hello@hotcherry.co.uk

Category:

Entertainment

Tags:

• Coca
• Cola
• Pepsi
• SUSO
• drink
• Viral
• Digital
• PR
• Social
• Media
• Online
• Buzz
• Hot
• Cherry