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WOMBAT2: GENO CHURCH, BRAINS ON FIRE

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Uploaded by on Jun 25, 2006

Geno sat down with us for a few minutes to describe the brand ambassador and community program Brains on Fire just launched for Fiskars (the orange handled scissors people.) He provides a very nice overview of a WOM program done right, from research to launch, with transparency and ethics. Check out Fiskateers.com to see the project.

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  • fiskateers dot com

  • fantastic. I was the first New Zealand Fiskateer . Number #352. So glad to be part of the demo team here in NZ/Aussy! Thanks so much for the fiskateer program!

  • Geno - thanks for being part of the great training session in San Antonio. I am so excited to be a part of Fiskateers. Its such a great program.

  • Whats the web?

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