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Jeff Jarvis on Hyper Local Media and Profits

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Uploaded by on Dec 16, 2009

"What Would Google Do?" author Jeff Jarvis interviewed by Gordon Borrell on the future of traditional media companies and hyperlocal news on the Internet. Jeff will be speaking at Borrell's Local Online Advertising conference, Feb. 8-9, 2010, in NYC. http://www.borrellassociates.com/conference

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  • Hi I am developing a new search engine is named yupz.com.au. It means yes or yellowpage update

  • absolutely right... all the rules have changed... the only way to make hyperlocal news work is to *not only* make it free, *but also* make it understandable to community individuals on a "WHAT'S IN IT FOR ME?" level. And, I have a very powerful way of framing it and drawing people in -- haven't been able to go public with it yet, but eventually I will.

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