Effect of "Google Health's" Demise on Health Care Social Media

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Uploaded by on Apr 6, 2011

This is a Commentary.

The main ramification of "Google Health's" demise is the realization that Health Care Social Media is a Patient-Driven Medium. As Medical Professionals contend with bureaucratic Licensing Board Rules, Ethics Guidelines and Legal Issues each time they Tweet, Patients are only constrained by the limits of their own sense of Privacy.

Thanks to the phenomenal Social Media success demonstrated by the Iconic Band, The Grateful Dead, Patients have a Proven Business Model to follow and they, unlike "The Dead," also have Technology at their disposal to super-charge these Health Care Social Media Tools. The result will be Patient Communities which create Instantaneous Databases of Shared Information and Experiences that will bring back a sense of "Efficiency" to Health-care.

Doctors and Hospitals will benefit from these Determined Patients and together Heath Care Social Media will level the "Medical Playing Field" such that Payors and Health Insurance Companies will see their monopolistic-like influence replaced by Efficiencies put into place by the true Suppliers and Consumers of Health-care "Services."

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  • IF Google had framed their Healthcare launch in the lines of the provider rather than the patient widget, they would, could and still may DOMINATE this market. Especially if they have read the new PPACA and understand how that legislation changes EVERYTHING in healthcare. too many engineers, not enough insurance actuarials. They are missing the boat - and it is a big barge o cash that is sailing by.

  • I've just setup Google Health - linking to MyNetDiary, Runkeeper and Withings scale. In what way has it failed?

  • This commentary contains several EXTREMELY insightful comments around a number of very important concepts, from the relevance of the privacy issue, the value of social media to the medical industry, and what we need to do to make the revolution happen. Maybe it's due to my age, but the comparison to the Grateful Dead, represents an inspired metaphor.

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