Robert Burgelman on driving innovation for competitive advantage in a global financial crisis

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Uploaded by on Mar 30, 2009

An interview with Robert Burgelman, Executive Director of the Stanford School of Business. Burgelman addresses the following questions:

* How is the financial crisis forcing a rethink of corporate strategy?
* How important is innovation during a downturn?
* Is now the time to implement green business strategies?
* What will business conditions be like over the next five years?

Robert Burgelman was in Australia in April 2009 as the keynote speaker at the Asia Pacific Symposium on Entrepreneurship and Innovation, hosted by the University of Sydney Faculty of Economics and Business, the United States Studies Centre and the NSW Department of State and Regional Development.

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