Tools & Skills: Features Benefits and Advantages

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Uploaded by on Jul 13, 2009

Smokey Smoktonowicz teaches the importance of this skill in all selling especially retail. People buy benefits not features. Benefits are super-enhanced when they are advantages also - that is - only your benefit has that advantage. Using these properly will result in more closed sales.

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  • Dear Sirs,

    Thanks for the brief capsulated FAB. we're selling business briefings book summaries. how could I identify the main benefits of our offerings rather than the whole benefits of reading.

    Regards,

    hsn

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