Peter Arnell Explains Failed Tropicana Package Design
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Uploaded by AdAge on Feb 26, 2009
NEW YORK (YouTube.com/AdAge) -- Pepsico's Tropicana brand is junking the new orange juice package design it only just launched weeks ago. The beverage marketer is switching back to its old design whose centerpiece is a orange skewered by a drinking straw. In this video recorded at a press conference five weeks ago, Arnell Group CEO Peter Arnell vigorously defends his agency's carton design that has now been withdrawn from the market.
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@andygodfree ARE you seroius that Terry Tate commerical was the best run top 25 Super Bowl ads. It was vert funny you must be a hater.
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Pathetic anti-white Jew
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@andygodfree he's the same idiot behind the reebok ads where the black linebacker rams the stupid white guy in the office. Apparently, it should be funny.
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He's relating to someone thinking about a hug when squeezing the cap. I'm just thinking, "I want OJ'
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Shows Peter Arnell never even asked the consumer how they felt about Tropicana - Design Rule # 1.
FAIL.
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As soon as I watched this video I was convinced to squeeze my own juice right from the orange. Goodbye Tropicana.
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Good design don't have to be explained...
1 year ago 4
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I thought the design was pretty genius. I bet we will all look back 15 years from now and think the same.
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Omnicom should change their name; it's not even creative/cool sounding.
Secondly, the first time I went into my local Ralph's grocery, I searched for a few minutes, trying to find my favorite brand. I finally noticed that the weird looking brand that was overwhelming the shelf space was, in fact, Tropicana. I immediately winced, and thought; gosh, that's an AWFUL redesign. It's only TODAY that I even noticed that the big orange coloured blob was a glass of OJ.
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Arnell is a fucking goon. How many consumers are going to associate opening an orange juice container with a hug, or love? The answer, friends, is none.
This is exactly what happens when those creative types get too much street cred for good campaigns - people are too afraid to tell them they're wrong when they come up with a completely unnecessary branding campaign. It makes me fucking furious.
andygodfree 2 years ago 9
FIRED, why do people like this get so much money to design crap when there are countless designers out there with more design sense working for next to nothing.
aesnakes 2 years ago 9