Going Green : The Future of Luxury

It is a challenging time for the luxury industry, with the economic downturn threatening sales, and a growing awareness of real social and environmental challenges, such as climate change, wars over resources and increasing consumer expectations of luxury brands.

This week The Luxury Channel investigates the industry's response to our changing world.

We meet Dr Jem Bendell who has been challenging the industry to place sustainability at the very heart of luxury, attend luxury industry summits in Monaco and Delhi and visit the 1.168 luxury eco fair in Paris to find out how luxury leaders are tackling issues of sustainability.

In this programme we find that the world of luxury is changing fast, and might even provide some solutions to global challenges.

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[ThamesOrIsis]

@MrThatsrightbaby, not quite. The marketers you are thinking about are the ones that can only think in slogans a speak with buzzwords. True marketers make sure that there is substance behind the message they are communicating and the consmers are engaging with. Unfortunately, that's the really hard part.

[StrawberryBigMac]

healthy is the new most coveted luxury item

meeting the needs of the present without undermining the ability of the future generations to meet their own needs

[StrawberryBigMac]

healthy is the new most coveted luxury item

[MrThatsrightbaby]

yes, it's all about education. and people are being educated. hotels have embraced sustainable practices and green management is rapidly becoming a strategic tool that can enhance a hotel's competitive advantage. Today, smart marketers are focused not only on whether consumers view their message, but to what extent they engage with it.

[SwerVQE]

lol hopefully one day youll see the big picture

[JoshuaOshua]

Its not just about "global warming" or do you also not believe in pollution, sweatshops, deforestation and resource extraction?

[SwerVQE]

Check out climate gate. It all a fraud. This is great PR though i have to hand the makers of this film that.

[eb05458]

It's a wonderful video, Be green!