Sales expert Tibor Shanto discusses the downside of not dealing with consistently underperforming sales reps. As sales is the revenue engine of any company, it is important that they perform at top levels at all times. As a sales experts, Tibor Shanto points out that underperforming players, the C's, siphon away resources from the team, communicate the wrong message to the market, and costs you current and future deals. Identify them and manage them out.
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