ING Corporate Campaign in India - Paisa sirf paisa nahi hota

ING's first corporate campaign in India. A point of view on the Indian culture of money. The films showcases the richness of Indian culture and the various meanings it attaches to money.

Category:

Entertainment

Tags:

• ING
• India
• Money
• McCann Erickson
• Mehul Shah
• Advertising
• Indian Culture
• Paisa
• sirf
• paisa
• nahi
• hota
• india
• tradition
• bengali
• annaprashan
• id
• mehendi
• mooh
• dikhai
• mere
• desh
• mein
• hai
• pyaar
• nagina
• rishtay
• blessings

[vabrocks007]

i like this song very much....!!! it presents our culture....!!! thnx for uploading this ad....!!! thank u so much....1!!

[indiarulz1]

thanks a lot. I was a part of making this ad and believe me, even after hearing it a hundred times, I still feel great!

thanks for your compliments. feels really good! :-)

[vnamj]

gr8 ad

[indiarulz1]

hey thanks a lot for your appreciation. feels good when one's work is liked. :-)

[Dusual]

love it , thanks for uploading

[indiarulz1]

hey thanks a lot for your appreciation. feels good when one's work is liked. :-)

[shaz22111]

@noooh19

Thanks for appreciating this ad. The lyrics are by famous lyricist Prasoon Joshi. He is a master lyricist and adman.

[rockstar6672]

beautiful song..the ad rockks!!!! :)

[jaishrivinukumar]

amazing.. hats off to the people behind it

[vigkumar]

I love this add

Nice Commercial reflecting our own culture

Plz Somebody post it in Tamil

[ishq78666]

thanks a lot 4 sharing. i love javed ali voice.

[SnowMacedonian]

I am not indian but I love India very much!!!

♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥­♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥

Jai Hind!

[alokjhatube]

This is an amazing video, in terms of content and the song.I totally loved it. Cant stop humming mere desh mein paisa sirf paisa nahin hai.

but as an ad campaign i wouldn't think it's so great.

I thinkyou should have shown money as money only and the material value of it.

Emotional value of money wouldn't make people save it for insurance , but spend it like a gift on their loved ones

[noooh19]

I was in India a few weeks a go for the first and saw this commercial and absolutely love it! I am sooo in love with the song! Everything is so true in this commercial and it is absolutely beautifully created. I just love it. I think it is a amazing commercial. You would never see such a beautiful commercial where I live (in the Netherlands).

[ANTICENAARMY3]

Mostly Mute ads But not this ad ! i love it alot

5/5 and so true mere desh me Paisa sirf paisa nahi hota

[Dusual]

Must say i think you are lucky and of course really talented to have worked on this ad .... I think the poetry is remarkable ... does capture the Indian essence so well cheers to the people who wrote it....