1 of 6: What challenges do PR practitioners face if journalists are dumbed down?

Part 1 of 6 - The reputation and effectiveness of media relations can only be sustained with a strong and independent Fourth Estate. Eric Beecher, 2007 Walkley Award for Leadership in Journalism & Senior Journalist discusses the challenges and how can we work together with our Journalist colleagues to strengthen their position?

Eric has worked as a reporter on The Age, The Sunday Times, The Observer and The Washington Post. He has been editor of the Sydney Morning Herald and editor in chief of the Melbourne Herald and Weekly Times newspaper group. Eric is currently co-owner of Crikey, SmartCompany, Eureka Report and a founder of Business Spectator.

Category:

Nonprofits & Activism

Tags:

• publicrelations
• PR
• media
• journalism
• business