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RENNY GLEESON -- TAY ZONDAY, BRANDS AND AGENCIES

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Uploaded by on Jan 23, 2008

RENNY GLEESON
Global Digital Strategies Director
WIEDEN+KENNEDY

Is Tay Zonday the new Macarena? Year Zero the album you can play? Brand Experiences. Distributed brands. ARG's. User generated content. App networks.
As Media + Ideas inverge, as walls fall and lines blur, ad agencies and clients are trying to navigate the space and each other. How does W+K look at the space? What are the trends we watch and the role we can play? Why the hell do we have an agency anyway?


Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference

Producer Emerging Media: Rod Pitman
Producer Emerging Media: John Anthony Hartman

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  • It's really annoying not to see the slides he shows, but interesting still

  • Very enlightening.

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