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lance armstrong and the livestrong bracelet story

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Uploaded by on Mar 10, 2009

Lance Armstrong, with Nike CEO Mark Parker and LAF CEO Doug Ulman, talks about the story behind the Livestrong bracelets. This was filmed at the "Hope Rides Again", the unveiling of the LAF's new "Stages" art project at the Montalban Theatre in Hollywood, CA (March 7, 2009)

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Comedy

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  • I rock a yellow wristband because a man I knew very well wore one because he had cancer and he has since passed away but I finally got one and I never take it off

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  • This information is going to come in very handy! Thanks for the EXCELLENT video!

  • @mimineachille90 your cool

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