REI's 2009 Twinkie Roast Video

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Uploaded by on Oct 19, 2009

http://www.rei.com/aboutrei/archived_news.html Today REI held it's first Twinkie Roast of the season, a employee event to beckon Mother Nature to provide a hearty snowfall on behalf of snowsports lovers everywhere. The REI Twinkie Roast began in the late 1970s at the co-ops Berkeley, Calif. store. Today, its headquarters, two distributions centers and many of the companys stores hold employee events to generate excitement about the upcoming winter season.

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  • This is cruel. Poor lil' Twinkies.

    ...but it works... the snow is always perfect after this event. I remember this was on the local news.

  • we had a twinkie roast at our REI store, in Pittsburgh, and guess what, the weather is bad all year round.....

  • Looked like fun.

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