http://www.rei.com/aboutrei/archived_news.html Today REI held it's first Twinkie Roast of the season, a employee event to beckon Mother Nature to provide a hearty snowfall on behalf of snowsports lovers everywhere. The REI Twinkie Roast began in the late 1970s at the co-ops Berkeley, Calif. store. Today, its headquarters, two distributions centers and many of the companys stores hold employee events to generate excitement about the upcoming winter season.
This is cruel. Poor lil' Twinkies.
...but it works... the snow is always perfect after this event. I remember this was on the local news.
beauch 2 years ago
we had a twinkie roast at our REI store, in Pittsburgh, and guess what, the weather is bad all year round.....
REIworker 2 years ago
Looked like fun.
zoolanderfred 2 years ago