Bacardi 'If'

'Peckham on a wet Saturday afternoon. Next door's budgie. Aunty Beryl. The Dog & Duck...'

If you went to the cinema in the early '90s this ad for Bacardi will be seared into your subconscious. There was even a Scottish version if you lived north of the border, 'Aunty Morag, The Thistle Bar...'.

A crisp white linen suit and a speedboat home has never been so desirable.

Category:

Film & Animation

Tags:

• Digital
• Cinema
• Media
• DCM
• DigitalCinemaMedia
• Cult
• Ads
• CultAds
• Bacardi
• If

[Schnorbs]

I'm having illicit thoughts about my Auntie Beryl.

[broomhandlecowboy]

Happy Days! Always puts me in a good mood :-)))

[sparky30368]

Put it back in the cinema ;-)

[littleroben]

I love this advert, takes me right back nearly twenty years in an instant

[sparky30368]

What is the title of this song..?

[PIFMan092]

@devvomashup I read somewhere that it was shown before every film that year, sort of like the Orange ads nowadays. And there isn't any real way you can tell, unless the title of the film is in the title of the ad.

[devvomashup]

@PIFMan092 How do you know? Is there any way of telling what ads were shown before a certain film?

[PIFMan092]

@devvomashup Every film released in 1991. 

[devvomashup]

Which films was this shown before at the cinema?

[PatrickMuirhead]

The beach views are of La Digue island in the Seychelles, not St Thomas. Those distinctive granite outcrops are on Anse Source d'Argent beach. The moonlit bar may (or may not) be in St Thomas. If you look, other islands are visible in the distance, which makes the Seychelles seem the likely location for the whole shoot. Certainly earlier Bacardi ads were shot in La Digue. Spookily for me (in light of my comment five months ago -- see below), I'm now working there!