JAMIE TEDFORD, BRAND NETWORKS

We hear from ex-Arnold SVP Jamie Tedford about his new start-up, Brand Networks. Brand Networks has developed a cross-platform video player that is powered by "tokns", meaning that in order to play the content a viewer has to cash in tokns which are earned by engaging with the sponsoring brand in a social media network or community. Send the player to a friend is worth X tokns, embed the player in your myspace page is worth 2X tokns, etc. The widget-like player is loaded (and regularly refreshed) with exclusive insider content from the sponsoring brand, and functions as a launching pad for word-of-mouth campaigns and interactive online experiences. The idea is to take video advertising (or branded content) out of the interruptive model and instead make compelling content a reward for loyal "brand lovers" who spread the word through social media. Brand Networks licenses the player, and provides strategy and support to brands launching programs.

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People & Blogs

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• brand
• brandnetworks
• brandnetworksinc
• networks
• cobrandit
• social
• network
• tokns
• jamietedford
• jamie
• tedford
• video