lights off - lights on

Using the insight that when lights go out in the cinema it's the signal that puts us in the mood, we created a site that opens only if you switch off the room lights. Physically. Literally.


The secret: a unique webcam-based technology that analyzes the variations in the light's intensity. Once surfers activated the site, clicking on the trailers redirected them to the full length movie on the "Orange Time" portal.

Category:

Entertainment

Tags:

• orange
• y&r
• interactive
• israel
• creative
• webcam
• cinema
• technology
• lights
• off
• on
• eran
• gefen
• movie
• mac
• apple
• sex
• macbook
• air
• digital
• when
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• is