Upload

Loading icon Loading...

This video is unavailable.

Pepsi Commercial HD - We Will Rock You (feat. Britney Spears, Beyonce, Pink & Enrique Iglesias)

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like GlassworksLon's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike GlassworksLon's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add GlassworksLon's video to your playlist.

Uploaded on Jul 22, 2010

http://www.glassworks.co.uk/

The commercial is set in the Roman Coliseum. A gladiatorial combat between 3 lady gladiators is about to occur. They come out to chants from the crowd but refuse to fight. They drink Pepsi instead and sing We will rock you by Queen.

The challenge was to recreate the Coliseum and a crowd of 50,000 in the computer. The first 5 rows of the coliseum and associated people were shot for real and the rest is CG.

What made this slightly more difficult than the usual crowd replication scenario was the fact that we were going to be relatively close, at film resolution and with a panning camera creating a fair degree of parallax. We shot about 50 extras against a green screen and with some inhouse software scattered them around the auditorium randomly with random offsets and colour correction. The auditorium itself was built conventionally in the computer with textures from the set and other pictures shot on location in Rome. Final Gathering was used in the rendering of it.

Advertising Agency: BBDO Paris Production Co: Radical Media Director: Tarsem Compositor: Tom Sparks @ Play
Glassworks Team: 3D Lead: Alastair Hearsum 3D: Daniel Jahnel, James Mann, Mikko Martikkinen R&D: Robin Carlisle Producer: Jay Lichtman

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading icon Loading...

Loading...
Working...
to add this to Watch Later

Add to