The 1985 launch of New Coke

Great documentary clip telling the story of the disastrous launch of "New Coke" back in 1985.

Category:

People & Blogs

Tags:

• New Coke
• documentary
• Pepsi
• marketing
• branding documentary

[genesislordofdarknes]

All those cans of New Coke ended up right next to those E.T cartridges in the Mexican land fill.

[russtafari423]

Water is better!

[ROFLKitty34]

The book about coke "the secret formula" covering cokes entire history writes that this was Cokes response to pepsis rapidly increasing market share of sugar cola. Taste test confirmed new coke was better. No it wasn't for cheap ingredients, though that was a part of it. Pepsi's president even wrote his own book about how this proved Pepsi had won the cola wars. Look it up folks.

[sigilofbolias]

do you want to know why pepsi tastes better? it has close to 3 more grams of sugar. Also it has 3 milligrams more caffeine.

[goodvibesallround]

Do you think it was all a marketing strategy... 

[goodvibesallround]

@russtafari423 Water sucks it really, really sucks.....Water sucks....!

[avalongmail]

This was all a marketing ploy. They said there was no room to have the new formula and the old formula on store shelves so the old version had to go. Well 88 days later they ended up selling BOTH formulas because of complaints. Honestly the new taste was better when you compared it. You could tell the difference of newness and vintage in taste.

But the whole thing was just a marketing ploy and they knew what they were doing all along.

[MrBlockishMark]

In 1985 we complained about taste. Over 25 years later we are complaining about the can.

[drumaboy200]

@gopats2338 at the same time, this led to many people switching to Pepsi, making Pepsi's sales higher and making them more of a competition to coca-cola than they should have been

[BlueKewne]

the second I saw the Pepsi commercial, I wanted to crack open a Pepsi Throwback.

[madscientistny]

The whole thing was engineered to allow the switch from cane sugar to cheap subsidized corn syrup. Had they made just that change then people would have protested strongly against it. Instead you do a fake-out by changing the whole formula for U.S. consumers and then once sufficient time has passed bring back the original forumula...only now with corn syrup instead. People are pleased, you get tons of free marketing, and no one is the wiser....

[texaspete66]

How can we get rid of the subtitles ?