Subtlety. Beauty. Longevity. Magic. All are important elements in designing for sustainability. "A beautiful product works better just because people have pleasure with it, says Valerie Pegon, a senior designer for London-based Native Design." Yves Béhar, founder of fuseproject in San Francisco, says: "Everything can be made to be quite magicalyou can imbue the products you work on with unique characteristics and humanistic characteristics that make you relate to those products."
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