Marketing Supply Chain Institute: Best Practice Lessons from the Savings Experts

It is easy to say that savings can be found in a streamlined marketing supply chain, but where do you even start looking? And, is looking REALLY worth it? The CMO Council asked Mike Perez, VP of Marketing and Business Development at NVISION, the leaders in optimizing, auditing and streamlining the Marketing Supply Chain, to share where industry leaders must start.

A leading authority on marketing supplychain and faculty member of the CMO Councils Marketing Supply Chain Institute, Perez has over 14 years experience in designing marketing consumable supplychain programs for global Fortune 500 companies. NVISION creates supply-chain solutions for marketing consumables that maximize operational efficiencies, reduce overall costs, which aid companies in realizing returns on their marketing investments.

Category:

Education

Tags:

• marketing
• marketing supply chain
• business process
• business performance
• budget
• CMO
• CMO Council
• collateral
• marketing collateral
• advertising