British Gas DRTV ad from OgilvyOne - "John's Story"

OgilvyOne London's brand new nationwide DRTV campaign for British Gas.
The animated ad, which promotes the HomeCare boiler repair offer, is entitled Johns Story and is aimed at risk-averse consumers for whom not having British Gas service seems too much of a gamble.
HomeCare costs from just £13 a month and includes parts, labour, call-outs and an annual service.
The ad which takes a customer testimonial approach - was written by James Sexton and art-directed by Matt Williams, with Colin Nimick as creative director. The campaign will run for four weeks and consists of 30 and 10 second executions.
The film features well-known and much-loved elements from previous British Gas ads: the Planet Home campaign idea, music (The Universal) by Blur and a voice over from actor Timothy Spall; but adds a narrator, voiced by Jonas Armstrong (The Street, Robin Hood).

Category:

Film & Animation

Tags:

• OgilvyOne London
• Ogilvy
• Ogilvy Group UK
• British Gas
• DRTV
• Colin Nimick
• advertising

[p4cm4n182]

@ddjlbrown Damon Albarn of blur and gorrilaz. The Universal

[Bornagainmaiden]

Ooh yeah his voice is like soft porn, I am touching myself all over while I am listening it it more please Jonas!!!!!

[cheetahsrock1001]

jonas is the best, better than anything else in the world.

[cheetahsrock1001]

jonas is the best. better than anything else in the world.

[KymLeBon]

His voice undresses me every time!

[Blokeinpub]

The song is The Universal by Blur.

[ddjlbrown]

does anyone know who sing the song on the advert and what its called?

[ddjlbrown]

Hi does anyone know who does the song for this advert and whats it called. thanks

[jonasarmstrong]

the sexiest voice :'''D My Lovely Mrs Jonas A <3333

[demelzabunny1]

The sexiest voice in the world = Jonas Armstrong!!! (It matches his body!).