Promoters - A 2012 promotional video on the necessity of marketing today.

-- http://lorenweisman.com --

Regardless of whether you are an artist, a musician, a band, a painter, a comedian, an entertainer or any type of business person that is pushing a product or series of products, promotion is not only your friend, promotion is the oxygen to breathe life in to what ever you are putting out. Then, when you think about it, promoters are your life support. Now, you can be your own life support and run the promotional elements of your career but you have to do it right, effectively and productively.

Promotions for the artist of today have changed drastically and while the price tag in some areas has gone down, it is still going to cost you something and it is crucial to connect with a promoter that has a clear pulse of the what is happening today. Not to mention, that they have to know exactly how to do it.

There are still print ads and there are still other mediums, but online SEO and SMO are two of the most practical, more affordable and most effective to get what ever it is, out there to the widest and sometimes most direct audiences. Remember, it is about being intelligent, it is about being resourceful and it is about developing a name, a brand and a sale. Anyone can wash the internet with promotional products and get tens of thousands of likes, but if those do not translate in to a percentage of sales, then it just isn't working.

Everything, from a song to an album, or a download to an auxiliary promotional item, all need to have the presence, recognition and push to grab the attention and get the sales. Even if your promotional marketing is pushing a service instead of an item, such as someone coming to see your show, coming to eat at your restaurant or attending any type of event, it still comes down to a sale.

The point is, whether you are doing all the promo yourself, hiring a promotion company or mixing the work with others, it is key to have everything ready, prepared and executed correctly. This does mean you are going to have to spend money! This also means you are going to have to do site promotion as well as advertising and publicity. It is not going to always be fun and yes it will be a chore. Promotional marketing is that last step in the creation project to bring it to the masses.

One of the biggest issues and things you need to remember is that what you think you can do by yourself is being done by millions of others. The complement of promoters that can help get you seen by even more as well as introduce you to a wider audience that bring up your views, your listens and all your numbers will set you up with a better chance to not only be seen, heard, but also sold.

There are a lot of people out there that claim to be promoters, that claim to have a grasp on the scene today and make a lot of promises that do not come true. They make guarantees that are not backed up or make claims that have no substance. The truth is, you are going to need to have a budget, it is going to cost money, but you are also going to need to make sure it is with some one or a group that can deliver. They need to show you proof of concept and the results of what you need, just as you will need to supply the content, the videos, the audios and the pictures to help with the campaign.

One perfect example of the proof of concept of how strong online SEO and SMO promotions works is this video. You looked up promoters and you found two right here. You see what this video has done as a simple example and can learn more by watching other videos or contacting us.

When your fans, your customers and the people you are looking for, start looking for you, even if not by name, then you are building the foundation that will get you the exposure, the recognition and the results to succeed.

L
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Loren Weisman is an accomplished music producer, author and music consultant. He is the author of "The Artist's Guide to Success in the Music Business", a book to help independent artists, musicians, bands, labels and managers achieve self sufficient and sustainable success in the music industry. For more info on Loren and music consulting services, visit: http://www.lorenweisman.com

Category:

Entertainment

Tags:

• Promoters
• music promotion
• promotion marketing
• promotional marketing
• Promotional Products

[kiki4everlasting]

SO True!! I preach this all the time! Thank you for the insight!

[dhzian]

beautiful cat!!!!!!

[jahramba]

raspect from the underround, Yah bless, luv & light..1<3

[DoChoDu]

I really agree with you keep up the good work

[ymasuto1]

lol Alex was right,this is awesome

[mimi8729]

Liked...great video

[nhocmuonlanhoc]

really cool stuff

[titabeo32]

Great job! very creative and original video :)

[TheTomatoNe]

This is great, just downloaded this and it works perfect, thanks!

[MelissaDDrury]

you are so amazing